Break out the Platinum Card: The much-trumpeted, much-anticipated Crosby Street Hotel—the first U.S. property for London's Firmdale Hotels—opens October 1. (Hotel Chatter clues us in that the opening was pushed back from today, thanks to an electrical problem.) Its introductory offer: $495 a night. In the Crosby's favor: A good pedigree (owners Tim and Kit Kemp's London hotels, including the Haymarket and the Knightsbridge, are some of that city's finest); a great location (on Crosby between Prince and Spring); a tidal wave of buzz. Against it: $495 a night. What will that buy you? The usual amenities, of course—and then some. Let's take a look:
- Attention to detail, from the macro (40 different design schemes for 86 rooms) to the micro (the hotel logo re-created as a pattern on the staff's ties), says The Moment.
- Cohabitation with commissioned works of art, like hand-forged, 700-pound steel gates (says Curbed); a 10-foot-tall Jaume Plensa steel sculpture of a human head made from alphabet letters, in the lobby; and The Reconstruction of My Views, a short film by Jean Roman Seyfried chronicling the changing NYC landscape (and the building of the hotel).
- A (temporary) piece of Soho Ascendant. The hotel is part of the city's "new downtown," says Travel + Leisure —which, admittedly, has been new since the mid-eighties. But before that, Soho was all dark alleys, à la Scorsese's '85 leave-before-dark black comedy After Hours, shot in the neighborhood.
- A 99-seat screening room with Poltrona Frau chairs and wool-lined walls.
- A clean conscience. The hotel is aiming for Gold LEED certification.
- Aromatherapy. The hotel has its own scent, Le Jardin 10012 (its ZIP code), created by British perfumer Lyn Harris for its bath products and candles. This particular jardin smells of bergamot, rosemary, thyme, and cedar.