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Adidas Opens New SLVR Store in New York


Here's why Adidas's new SLVR store in New York's SoHo district is a go-to destination for guys looking to build their weekend wardrobes: because the clothes you'll find there are classic, comfortable, versatile, and sold at prices that won't break your budget. Look for basics like fitted lightweight sweatshirts, windbreakers, and white leather low-top sneakers—all free of flashy logos. Although the New York location—which opened last Tuesday—is the only store currently carrying the SLVR line, an outpost in Miami's design district will open next week; and international openings in Paris, Berlin, Moscow, and Beijing will follow this spring.—andrew richdale

108 Wooster Street, New York, NY; 212-941-6580; www.adidas.com/slvr




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