Prada's Architectural New Collection

For its latest line of T-shirts, Prada has found a notable way to differentiate itself: enlist the design help of world-class architects like Rem Koolhaas and Herzog & de Meuron. Well, sort of. Koolhaas and co. didn't really design the tees, but they did do the buildings whose floor plans and façades are silk-screened across them (Koolhaas' Soho Prada flagship, above left; Herzog & de Meuron's Tokyo flagship, above left). Hey, if you're going to wear a shirt emblazoned with the blueprints of a retail outlet, better one of Prada's boundary-pushing boutiques than your local Abercrombie & Fitch.

[Hint Mag]

HAMISH ANDERSON

Photo: hintmag.com