Introducing Mr. Mort
There's always something going on at the Jack Spade store at 56 Greene Street in Soho. It's not only a boutique with lots of cool products of character and distinction—including bags, books, ties, sunglasses, socks, iPod cases, flyswatters, and lots more—but it's also sort of like a museum, and sort of like a social club and lounge. They have a lending library, and I bet they even have an ashtray hidden away somewhere.
Last weekend they took the Jack aesthetic to the streets with an alfresco exhibition of a new line of old ties called Mr. Mort. Mr. Mort is the brainchild and nom de cravat of the young, natty, and witty entrepreneur and sartorial consultant Mordechai Rubinstein, who acquired the entire stock of a defunct Brooklyn tie factory. It was an N.O.S. fiesta on the sidewalk in front of Jack Spade, where Mr. Mort himself set up Andy Spade's large wood desk as a showcase for the line of not-too-wide, not-too-narrow ties. Although many fine neckties found new homes for Father's Day, I am assured that the surface of the Mr. Mort collection was barely scratched, and it is now available indoors at 56 Greene.